Powered by Imagination Technologies' PowerVR MBX, TI's OMAP2420 processor delivers console-class gaming on the move, matching the performance and exceeding the quality of leading home consoles, but on wireless handsets and cellphones - without compromising battery life.
For the games and graphics developer the OMAP2 offers a rich tapestry on which to weave their gameplay and look & feel. Alongside the MBX/VGP 3D graphics, there area a multitude of additional processing elements that can be used for different aspects of gaming:
ARM1136 MPU : 300MHz
Vector Floating Point accelerator
C55x: 220Mhz Digital Signal processor for voice and speech applications
Imaging and video accelerator. Offering up to 6 megapixel* support and video encode and decode up to VGA to 30fps
Security features including secure boot ROM and RAM and software infrastructure
5Mbit Frame buffer
With this array of processing, the overall gameplay can be enhanced. New styles of games can be introduced (or older formats can be enhanced) by coupling with cellular, Bluetooth, WLAN connectivity, and GPS. These would allow online, inter-person, and location-based elements.
Gaming Companies
We are looking for companies in the following areas to complement the OMAP2 solution. Imagination and TI will work together to enable companies on the platform and connect them with the appropriate partners:
For handset manufacturers and operators, please contact TI at
, and we can tell you more about our platform and partner capabilities to help you implement and deliver gaming and graphical solutions and services.
Content Owners
The OMAP2/PowerVR combination can deliver the level of quality, gameplay and experience that your assets deserve. By using the full capabilities, your branded content will be shown off to its best on next generation mobile platforms.
Games Developers
Get started by visiting the PowerVR page and download the PC-based SDK from Imagination Technologies. There are also a range of third parties and middleware available here:
To become a member and be promoted as a 3D Games or Graphics partner in the TI/Imagination ecosystem, please send a message with your details to:
Gaming Companies
The Imagination Technologies 'PowerVR Insider' program has industry-leading middleware providers working closely with Imagination's Developer Relations team to ensure that the OMAP2 games foundations execute flawlessly and at maximum performance.
TI and Imagination are working with middleware providers to deliver the tools and solutions to develop native (C, C++) and Java (JSR184, DoJa) games and graphics. With an already-excellent base of companies in this area, we are looking to cover all parts of the market - technically and geographically.
We are also working with tools vendors to allow content developers/owners to easily leverage their efforts and assets across a range of platforms (both accelerated and un-accelerated) from the same code base.
By adopting a middleware package from a 'PowerVR Insider' partner, game developers will leverage best-in-class performance and flexibility. Independent game developers running in-house engines may also join the 'PowerVR Insider' track, and exploit the decades of experience within the Imagination Developer Relations team to ensure that the deferred texturing and tile-based rendering of OMAP2420 is driven to the red line and beyond.
TI and Imagination want to have the best content running optimally on the PowerVR-enabled OMAP2420. To achieve this, we are working with a range of middleware and tools providers to deliver a complete range of tools and infrastructure to get the developer onto the platform as efficiently as possible. We are working with middleware vendors who will allow games assets that have been developed for other platforms to be ported with minimal effort onto OMAP2.
Handset manufacturers and Operators
The OMAP2420 platform offers stunning game and graphical performance, allowing handset manufacturers to look at developing new types of devices. Huge performance and feature-set differentiation means that any OMAP2420-based handset will stand above the rest. Manufacturers will be in a position to carve out new market segments in high-end gaming, based on premium performance and unmatched quality. Additionally, 3D user interfaces can augment 3D audio for the ultimate phone experience.
Handset manufacturers will be able to leverage the Blaz3d community to enable developer communities on their own platform incorporating partner SDKs and potentially having partners running and managing communities for them. Also high end AAA content will be available at phone launch (possibly embedded) to enhance the initial phone sales - the most important time in their cycle.
While current games have proved to be a huge success in the operator ARPU generating market, the level of games has never compared to the console experience. Not any more with OMAP2. With the advent of high-end graphics on mobile platforms, there is a whole opportunity of mobile online gaming and high-end content at significantly higher margins. By using other platform features along with the 3D game, more revenue can be generated from PTT/Chat, sending game snapshot MMS, and uploading scores and saved games…all while accessing online communities.
Also, operators can leverage the high quality graphics acceleration to make 3D user interfaces, which will enhance usability and fun factor, and promoting the use of the phone and services.
The ecosystem will also introduce partners who can help provision and manage operator/developer communities, or source significant content catalogs for service launch.
Operators will benefit the most from the transition to 3D-accelerated hardware (such as OMAP2420-based handsets). First, it is largely an effortless transition, since developers and middleware partners are already up to speed and coding to the platform. Additionally, the platform can be leveraged to provision 3D user interfaces enhancing usability and user experiences.
JSR 184 exposes high-performance 3D in a platform-agnostic manner, which is good for everyone. But clear differentiation between operator services is the key to winning business and gaining the early advantage in a new space. Managing native gaming content on carefully-managed platforms is as easy as managing Java content. The first operator to open up native gaming will gain a massive strategic advantage.
Content Owners
By linking phone connectivity to raw performance, 3D graphics horsepower, and accelerator elements for audio and physics, the OMAP2 platform becomes very compelling from the game developer and content owner standpoints. Until now, there had been concerns that the gameplay, graphical, and audio quality have not been sufficient to do justice to the original console content. This is no longer the case. With dedicated 3D graphics running console-quality content at over 30fps on VGA screens with advanced 3D sound and massive polyphonic voice and MIDI support, content has never looked and sounded so good on a mobile platform. And coupled with video processing that can playback and encode at up to 30fps, video sequences can be interleaved into the content with ease. A powerful ARM processor and vector floating point unit enable the core game to be run fast and enable hi quality physics (essential to the playability of such games).
Since security will always be a major concern, TI is developing a full hardware and software infrastructure with 3rd parties to ensure that your content remains safe and secure, yet allowing certain flexibility to maintain viral marketing opportunities.
TI and 
We are looking for companies in the following areas to complement the OMAP2 solution. Imagination and TI will work together to enable companies on the platform and connect them with the appropriate partners: 
